Thaw V2 pricing structure

Choose the support your business needs.

Revival service fees

Existing approved setup, performance, minimum monthly and usage terms are shown below.

CRM subscriptions

Independent of Revival. Month-to-month, yearly and five-year terms are available for configuration. Prices and allowances are confirmed in your written quote; discounts require a sales consultation and approval.

Automation add-ons

Optional, with usage and third-party costs identified separately in your quote. No new subscription prices are published here.

Pricing

Existing approved service pricing

If the audit can’t show a rand figure worth more than its fee, we’ll say so before you pay.

Lead Audit

R19,500

Teams of 5 to 15 salespeople

Lead Audit

R32,000

16 to 40 salespeople or several lead sources. Bigger teams from R45,000.

2 places only

Founders rate

R9,500R19,500

For the first two clients, in exchange for permission to share the results as a case study and a testimonial.

Prices exclude VAT where applicable. The full price is shown on the founders-rate invoice so the discount is visible. Anything we share publicly is agreed with you in writing first. If you go on to Cold-Lead Revival or the Pipeline Engine within 30 days, the audit fee comes off its setup or onboarding fee.

Included in every audit

The whole audit, whatever the size.

  • All 7 areas scored, with evidence
  • Stack review of the tools you already run
  • Rand value lost per year, with every input shown
  • Dead-database value
  • A 30-day fix plan and a walkthrough call
How we price

Why it’s worth checking first.

The audit is priced so that it’s small next to the loss it finds. That’s why every audit starts with a free 15-minute pipeline review: if your numbers can’t support the fee, we’ll tell you then.

Help putting the plan in place is optional and quoted separately once you’ve seen the report.

Cold-Lead Revival · Thaw Revive

A setup fee, then a share of what it sells.

Your quote comes after the free review, once we know the size of your database and your channels.

Setup

R27,500

For up to 5,000 old leads (R45,000 up to 20,000). Cleaning and checking the list, writing and approving the messages, and connecting WhatsApp and email.

High-ticket offers

3% of each closed sale

Only on sales from leads the revival handed to your team.

Lower-ticket offers

R650 per kept appointment

For offers under R50,000, where a share of each sale is too small: a fixed fee for each appointment with your team that actually happens, with a lead who met the checks you agreed. No-shows cost you nothing.

Either way there is a minimum of R5,000 a month (R7,500 for bigger lists) for the first 4 months, counted towards the commission or call fees. WhatsApp and email messages, AI writing and the platform are billed at cost plus 15%. Lists over 20,000 leads are quoted.

Pipeline Engine · new leads every month

A monthly fee. The ad budget goes straight to Meta.

Your quote comes after the free review, once we know how many campaigns and lead sources we’ll run.

Onboarding, once

R27,500

Lead forms and tracking in your ad account, the speed-to-lead routine for your team, and the first batch of ads.

Core

R25,000 a month

Up to R50,000 a month in ad spend. Running the ads, the follow-up, the warm-up rounds and the monthly report.

Growth

R42,000 a month

Up to R150,000 a month in ad spend, with more campaigns and lead sources. Bigger budgets from R60,000 a month.

Minimum term 3 months: the first weeks go into testing ads and forms, so one month is too short to judge it. The ad spend is on top, billed by Meta to your own account; we recommend a budget and you approve it. WhatsApp messages to your leads, and any paid creator videos you approve, are billed at cost plus 15%. Prices exclude VAT where applicable.