About

Hi, I’m Danio Harmse.

I come from the sales floor, not from a software company. I’ve worked in call-centre and sales environments, and I’ve seen how many paid-for leads never get a proper follow-up.

Thaw exists because the fix is usually not more leads or a new CRM. It’s faster first contact, real follow-up on WhatsApp and the phone, and getting value out of the database you already paid for, all done in a way that respects POPIA.

I don’t just hand over a report. If you want help putting the 30-day plan in place, I can do that too.

How Thaw works

Four rules we keep.

Claim only what can be shown

No invented results, no borrowed logos, no testimonials we haven’t earned. Every rand figure shows its inputs.

Improve what you already run

Your CRM, dialler and WhatsApp stay. We add to them, and only suggest replacing a tool when it blocks a fix.

Respect the people on your list

Consent, opt-outs, the national opt-out register and legal contact hours come first, before any follow-up idea.

Tell you when it isn’t worth it

If the numbers don’t support an audit, you’ll hear that on the free call.

Thaw is new

There are no client results on this site yet, on purpose. The first two clients get the founders rate in exchange for letting us share what the audit found, with their written permission.