New leads from Meta, followed up while they’re still warm.
We run lead ads in your own Meta ad account and set up the follow-up behind them, so every new enquiry gets a fast first contact and a proper number of tries. Leads that aren’t ready yet are warmed up again later instead of being forgotten.
For South African sales teams with 5 or more salespeople who can call new leads during business hours.
What you pay, and what stays yours
Your quote follows the free review. We never hold your ad budget: Meta bills you directly, and you approve the spend.
More leads don’t help if they’re called tomorrow.
Most teams that buy leads treat the ads and the follow-up as two separate jobs. The agency gets the cost per lead down, and then the leads wait hours for a call, get two tries and go quiet.
Speed decides who gets the sale
Someone who fills in a form has often filled in two. The team that answers first usually gets the conversation. We aim for first contact in under 5 minutes.
Cheap leads can be expensive sales
A low cost per lead means nothing if the leads don’t pick up. We report on what each ad costs per hot lead and per recorded sale, not just per lead.
The ads and the follow-up, run as one job.
One monthly service covers both ends: bringing new enquiries in, and making sure your team gets to them fast.
Free review and a target
We look at your offer, what a lead costs you now and how fast your team reaches new ones. If the numbers can’t work, you hear that on the call.
Set up in your own accounts
Lead ads and lead forms in your Meta ad account, with your privacy notice and clear wording that people are asking to be contacted.
Fast first contact
A speed-to-lead routine for your team: who takes each new lead, a first-contact target of under 5 minutes, and a set number of call, WhatsApp and email tries.
Warm up the ones that go quiet
Leads that don’t answer or say “not now” go into Thaw’s warm-up rounds over WhatsApp and email, and the ones who reply “yes” come back to your team.
Monthly numbers, then adjust
Cost per lead, per hot lead and per recorded sale, by ad. Ads that don’t pay their way are changed or stopped.
Three parts, one team accountable.
Run in your Meta account
Ad copy and creative, audiences, lead forms, testing, and a recommended monthly ad budget that you approve.
Set up with your team
The speed-to-lead routine, call and WhatsApp scripts, and the number and spacing of follow-up tries.
Nothing paid for is wasted
Leads that go quiet are rested and warmed up again in rounds on the Thaw system, with every opt-out honoured.
Only people who asked to hear from you.
- Every lead form shows your privacy notice and says plainly that you’ll contact them
- We follow up only with people who filled in your form
- Warm-up rounds go out only in the legal contact hours, after opt-outs and the national opt-out register are removed
- Every message has a simple way to opt out, honoured immediately
- No bought, rented or scraped lists, ever
You keep the ad account and the leads.
The ads run in your Meta ad account and the leads are yours. We work as your operator under a written agreement, use the leads only to run your follow-up, and hand everything back if you stop. See the privacy notice.
This is a practical approach, not legal advice. Confirm anything material with your legal adviser.
A monthly fee. The ad budget goes straight to Meta.
Your quote comes after the free review, once we know how many campaigns and lead sources we’ll run and the size of your team.
R27,500
Lead forms and tracking in your ad account, the speed-to-lead routine for your team, and the first batch of ads.
R25,000 a month
Up to R50,000 a month in ad spend. Running the ads, the follow-up, the warm-up rounds and the monthly report.
R42,000 a month
Up to R150,000 a month in ad spend, with more campaigns and lead sources. Bigger budgets from R60,000 a month.
Minimum term 3 months: the first weeks go into testing ads and forms, and one month is too short to judge what a sale really costs. The ad spend is on top, billed by Meta to your own account; we recommend a budget and you approve it. WhatsApp messages to your leads, and any paid creator videos you approve, are billed at cost plus 15% and shown on your invoice. Prices exclude VAT where applicable.
Before you book
How is this different from Cold-Lead Revival and the Lead Audit?
The Lead Audit finds where your leads go cold and puts a rand figure on it. Cold-Lead Revival goes back to the old leads already in your database. The Pipeline Engine brings in new leads and makes sure they’re followed up fast. If you’re unsure which you need, start with the free review.
Do you guarantee a number of leads or sales?
No. What a lead costs depends on your offer, your market and your budget. You get the real numbers every month, and if it isn’t working we’ll say so.
Who owns the ad account and the leads?
You do. The ads run in your Meta ad account, Meta bills you directly for the spend, and the leads stay yours if you stop.
Do we have to change our CRM or dialler?
No. New leads reach your team through Meta’s own lead tools or the CRM you already use, and we set up the follow-up around how your floor works.
Who is it for?
South African businesses with 5 or more salespeople who can call new leads during business hours: timeshare and holiday clubs, insurance and funeral cover, finance and loans, solar and home improvement, and call centres.
The Pipeline Engine is new
No client pipeline has run yet, so there are no results or case studies on this page. The warm-up rounds run on the Thaw system, which is built and tested. Thaw doesn’t pull leads straight from Meta yet, so at the start new leads reach your team through Meta’s lead tools or your CRM. The first clients’ results will be shared only with their written permission.
Find out if a pipeline would pay for itself.
On a 15-minute call we look at your offer, what your leads cost now and how fast your team gets to them.